Liverpool could profit from big-money boardroom battle - Kieran Maguire

By Kieran Maguire

6th May, 2022 | 6:00pm

Kieran Maguire: Liverpool could be the real winners as big-money boardroom battle looms

The likes of Liverpool will be the real winners if a new bidder shakes up the domestic Premier League rights auction.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about NENT’s ambitions to enter the UK broadcast market.

Per The Times last Friday (29 April), the Swedish media giants are considering a bid for UK-based Premier League rights in the next cycle.

The current deal with Sky Sports, BT Sport and Amazon Prime lasts until 2025 and is worth £4.8billion over its three-year lifespan.

Media revenue totalled £266.1m for Liverpool in 2020-21, with deferred TV income from the previous season accounting for much of that figure.

And Maguire forecasts that they and their Premier League peers will be the real winners if NENT win out in the boardroom broadcasting battle.

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“The Premier League has effectively rolled over the domestic deals and we are locked in until 2025,” he told Football Insider‘s Adam Williams.

“With BT Sport looking soft in terms of its enthusiasm for football rights, Premier League clubs will be delighted if there is another bidder.

“There has been an expectation that the OTT broadcasters might come in for TV rights in the UK, but that hasn’t materialised.

“NENT appear to have significant resources. That might make Sky and BT a little bit less relaxed.

“They have got an entente cordiale at the moment. A new rival could shake things up in terms of the battle for the rights.

In other news, pundit suggests Mason Mount could snub new Chelsea deal to force Liverpool move after update.