By Dr Dan Plumley

29th Aug, 2022 | 2:58pm

Finance guru salutes 'incredible' Liverpool deal as £6bn revival imminent

Liverpool have survived the worst of the pandemic because of the “incredible” Premier League broadcast deal.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the power of the division’s media rights.

As relayed by Sports Pro earlier this month (18 August), industry experts Deloitte have projected total revenues of Premier League clubs to exceed £5.5billion in 2022-23.

That will mark the surpassing of pre-Covid levels, and Deloitte forecast that total revenues will hit £6bn 12 months later.

Liverpool announced respective losses of £46m and £4.8m for 2019-20 and 2020-21, the two campaigns hit hardest by Covid-19 shutdown.

But Plumley explained why they will soon return to profit thanks to the Premier League’s world-beating cache of media deals.

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“It’s all about the TV money and this is always going to be the case with the Premier League,” the Sheffield Hallam University exper told Football Insider’s Adam Williams.

“The incredible domestic deal, they managed to roll that over. That’s worth around £4.4bn. The overseas rights outstrip the domestic rights now, so the total package is somewhere around £10bn.

“That is what is driving these revenues compared to others in Europe who are not recovering as quickly.

“If we look at the numbers we have seen wiped off the revenue line during Covid, they are quite substantial. However, they are still managing to generate these numbers because of TV monies.

“So, it’s no surprise to me. The deal is set for another three years, so I think you can take it as read that the gap between the Premier League and the rest will continue to grow.”

In other news, Liverpool backed to seal late-window signing amid “outstanding” claim.