Liverpool fans right to be angry as 'pure greed' called out - Plumley

By Dr Dan Plumley

10th May, 2022 | 8:30am

Finance guru: Liverpool fans right to be livid as 'pure greed' lambasted

Modern football is characterised by “pure greed” – and Liverpool fan groups are right to be livid at extortionate Champions league final ticket prices.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about Uefa’s pricing structure for the showpiece event at the Stade de France in Paris.

Liverpool have the chance to claim a seventh top European title when they meet 13-time champions Real Madrid at the 81,000-capacity arena on 28 May.

But the stadium has been reduced to 75,000 for the final, and the fanbases of both clubs will each be limited to 19,612 tickets.

In a statement last Friday (6 May), Spirit of Shankly blasted Uefa president Alexander Ceferin for speaking out against the greed of Super League while the governing body’s ticket revenue has risen by 38 per cent in four years.

Plumley echoed the supporter trust’s sentiments and called out the “ridiculous” ticket allocation.

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“This is the way of modern football. Uefa’s main revenue stream is the Champions League,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“Every club will try and squeeze the margins as much as possible, and it’s the same for Uefa with the Champions League. They called the Super League greedy because it competed with them directly.

“That’s just where we are at the moment. To have just under 20,000 tickets for each club in the Champions League final is ridiculous.

“But Uefa have got big commercial partners that pump a lot of money into the competition, which in turn goes to the clubs. Those partners will want a seat at the final, so you can see their thought process.”

“It’s not right, but pure greed is the way modern football works, unfortunately.”

Liverpool, who are also into the final of the FA Cup, trail leaders Man City by three points in the league.

Jurgen Klopp’s side take on Steven Gerrard’s Aston Villa on Tuesday (10 May).

In other news, ex-Premier League referee claims Fabinho should get retrospective ban as “violent” Liverpool footage emerges.