LeBron James’ stake in Fenway Sports Group could prove immensely lucrative for Liverpool and lead to massive shirt sales in America.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after the Liverpool owners’ investment group announced on Tuesday the basketball icon has become a minority partner CNBC.
James purchased a two per cent stake in Liverpool in 2011 for £4.7million which has now risen in value to in excess of £37m, according to KPMG via BBC.
The news comes with FSG pushing forward in talks with RedBird Capital Partners over a £540m private investment programme.
James is sponsored by Nike, as are Liverpool, and is the fifth-best paid athlete in the world, as per Forbes.
Maguire recognises the marketing potential of this tie-in and claims that Liverpool could see their merchandise sales skyrocket as a result.
He told Football Insider correspondent Adam Williams: “The link with Nike is so important.
“If he is seen wearing a Liverpool shirt then that moves the dial in terms of American sales because he has credibility in terms of streetwear and things of that nature in the States.
“It’s not necessarily his involvement in FSG that’s important because FSG ultimately don’t sell any products. They are an investment company.
“What is important is whether he can be associated with the club in terms of merchandise.”
Liverpool are faltering in the league this season and potentially face missing out on the enormously lucrative Champions League places.
Qualification is worth upwards of £40m per season and Liverpool scooped just shy of £100m when they won the competition in 2019.