Kieran Maguire hails 'very clever' Liverpool plan as official Anfield update issued
Liverpool hold only a low number of season tickets at Anfield – a “very clever strategy” that will complement their stadium expansion plans.
That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after Liverpool announced on 15th June that they have been granted planning permission for the development.
The plans will boost the capacity of the Anfield Road Stand by 7,000 and take the stadium’s overall capacity to 61,000.
And the spreadsheet wiz highlights the fact that the low number of season tickets dished out by Liverpool will work in their favour too.
He told Football Insider correspondent Adam Williams: “One of the big issues in respect of Liverpool is that their ticket sale strategy is that they keep a very low number of season tickets.
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“There are 54,000 season tickets at West Ham. If you add on top of that 3,000 away tickets, they are only selling 3,000 match tickets per game. But Liverpool only have 27,000 season tickets at Anfield.
“If you’re selling individual matchday tickets, you’re selling them at a much higher price.
“Liverpool has a global fanbase who are prepared to pay for those individual match tickets at prices that are a lot higher than the season ticket holders pay.
“Also, in order to be able to buy one of those tickets, you need to part of the membership scheme. So you’re already £25 down before you go to a single game.
“If you add another 7,000 tickets onto this, 3,000 might be season tickets, 3,000 might be on general sale and 1,000 might be for the prawn sandwich brigade.
“It’s a very clever strategy. I think that this could be very beneficial for them.”