Finance guru: Liverpool have 'huge opportunity' amid new twist in £160m controversy
Liverpool would have a “huge opportunity” to take advantage of their Chinese fanbase under the terms of a new TV deal in the region.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the latest twist in the Premier League’s relationship with China.
Per Sports Pro last Tuesday (2 August), the top flight has agreed a new broadcast deal with Chinese media company CCTV.
It is the first time the competition will be aired in the country since the previous deal was cancelled after then broadcaster PPTV failed to pay a £160million instalment.
The Chinese Communist Party, which controls vast swathes of the state’s business, has reduced its investment in football outside its borders in recent years.
Analysts, however, suggest that the new CCTV deal may indicate a renewed interest in the sport.
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Plumley claims that Liverpool will be one of the main beneficiaries if that is the case.
“It is potentially a sign that China want to be more proactive,” he told Football Insider’s Adam Williams.
“It is also potentially more of an outward-looking strategy from the Premier League’s point of view.
“There have been some issues in that market recently and in terms of where the government want to focus their firepower. But it is still a big market for Premier League football.
“There are a lot of fans of Premier League clubs. So, they will be pleased that relationships could be on the mend again and things may get better. It’s a huge opportunity for them.
“It does benefit the countries as well, but front and centre are the clubs who are making money from TV deals.”