Liverpool land £120m+ payout as Man City blown out of the water
Liverpool and Manchester United earned significantly more money through shirt and merchandise sales than their fellow top-flight clubs last season, sources have told Football Insider.
The Premier League rivals have been making efforts to improve their commercial income in recent years in a bid to increase their overall revenue.
As per new official Uefa documents, Liverpool and Man United both raked in £123million from shirt and merchandise sales in the 2023-24 season.
They ranked joint-fourth in the world behind Barcelona, Bayern Munich and Real Madrid, who topped the charts with earnings of £165million.
Arsenal trailed behind Liverpool and United in sixth spot after receiving a £101million payout, while Tottenham earned £81million and Chelsea made £80million.
Premier League champions Manchester City were ranked 11th in the list, having brought in £64million.
Liverpool‘s merchandise is sold through Nike, while United have a lucrative deal with Adidas.
| Premier League club | Merchandise sales (£m) |
| Liverpool | 123 |
| Manchester United | 123 |
| Arsenal | 101 |
| Tottenham | 81 |
| Chelsea | 80 |
| Manchester City | 64 |
Liverpool could blow Man United out of the water after deal agreed
Football Insider revealed last October Liverpool have agreed a deal with Adidas to become their kit manufacturer from next season.
Under the terms of their Nike deal, which expires at the end of this campaign, the Merseysiders earn a guaranteed £30million a year, plus 20 per cent royalty on net sales of club products.
Meanwhile, United’s 10-year deal with Adidas is worth £900million across the lifetime of the contract, while Arsenal earn £75million a season from the same supplier.
Liverpool could blow United out of the water as their deal with the German manufacturer is believed to be dependent on their on-field success, handing them the opportunity to earn more than £90million a season.
Liverpool could land £700m windfall after stunning twist
Liverpool reported a record-breaking revenue last season after their turnover surged from £594million in 2022-23 to £614million.
Their strong financial performance was driven by a significant uplift in commercial revenue, which increased from £272million to £308million.
United also posted a record revenue as their turnover rose from £648million to £662million, while their commercial income remained flat at £303million across the same period.
Finance expert Stefan Borson told Football Insider Liverpool’s revenue could reach close to £700million following their outstanding performances this season.
Arne Slot’s side have built up a 13-point lead at the top of the Premier League table, while United are down in 14th after enduring a disappointing campaign.
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