Liverpool owners FSG are set to announce a big turnover drop but the club are well placed to “bounce back”.
That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after this site revealed that Liverpool are expected to soon announce annual revenue for last season dropped below £500million.
Football Insider reported that average turnover is down 9% on the 2018-19 financial year when the club posted a record turnover of £533m.
The absence of matchday takings will play a significant part in the figures, as will broadcast rebates paid out to TV companies in June.
Maguire claims that Liverpool have suffered more than most because of transfer market deflation but that the club will bounce back when stadiums are full again.
He told Football Insider correspondent Adam Williams: “Financially, 2020-21 is going to be the worst year for all clubs.
“The transfer market is down and Liverpool have been very successful in this area over the past six or seven years. They’ve sold Coutinho, Suarez, Sterling etc.
“The expansion of Anfield has accelerated Liverpool towards Manchester United and Tottenham in terms of being much more competitive in matchday revenue.
“This is going to be a grim year for all clubs. But I think we’re all working on the basis of getting back to part or ideally full capacity by Autumn and I think then Liverpool will be bouncing back.
“But finishing in the top-four is absolutely essential, it’s absolutely crucial.”
Liverpool finalised a £100m, 8500-capacity expansion of Anfield’s Main Stand ahead of the 2016-17 campaign and have seen their matchday income skyrocket since.
The clubs generally releases its annual reports in March but the chancellor has given all businesses an additional three months to file amid the fallout of the pandemic.