Liverpool owner

Liverpool and Man United owners John Henry and Joel Glazer will spearhead a European Club Association initiative to squeeze cash from Uefa.

That is according to finance guru and Football Insider columnist Kieran Maguire, speaking exclusively after the Financial Times first broke news that Uefa and the ECA were in “advanced talks” over a deal to share media and sponsorship rights.

Maguire previously told Football Insider that this deal could be “staggeringly lucrative” for clubs with huge followings like Liverpool and United.

It is generally agreed that Uefa are handing over power in order to placate financially elite clubs who want to form a breakaway ‘European Super League.’

Maguire predicted that Henry and Glazer would join forces to lead negotiations and secure their own interests, just as they did as part of ‘Project Big Picture.’

“Negotiations would have to be part of a joint proposal,” he told Football Insider correspondent Adam Williams.

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“Uefa might sell the rights for two of the group games plus the round-of-16, semi-finals and final. Then the ECA might sell the rights for the other group games and quarter-finals, or something like that.

“That’s how I’d expect it to go because that’s what we’ve seen from John Henry and Joel Glazer just as they did when they were desperate to take over Premier League TV rights.”

These negotiations coincide with an Athletic report stating that Uefa is expected to rubber-stamp a 36-team Champions League revamp next Wednesday.

This new competition would see teams play 10 group stage matches rather than the current six, generating greater matchday income and broadcaster revenues.

In other news, a Liverpool international star has “verbally agreed” to join a new club this summer.