Finance guru: Liverpool may now miss out on ‘huge’ cash as £400m deal hangs in balance
Liverpool could now miss out on a “huge” windfall as the Premier League’s NFT sponsorship deal hangs in the balance.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the possible collapse of the £400million partnership with ConsenSys.
The Times reported last Friday (23 September) that the New York-based company is experiencing difficulties amid a mini-crisis in the blockchain marketplace.
It is understood that a Premier League-wide deal is still possible but unlikely to be struck at the £400m that has previously been cited.
Liverpool have already entered the NFT industry and auctioned a range of club-branded NFTs in April.
Plumley argues that, while the money from a Premier League NFT deal will be missed more by smaller teams, Liverpool will still be disappointed by recent developments.
“If you take this crudely and split it evenly, that’s £20m per club,” he told Football Insider‘s Adam Williams.
“That is a significant amount of money. Obviously, it is still dwarfed in comparison to the TV deal where the bottom club is taking £100m now. You have those economies of scale within it.
“But you have to look at it club by club. For the bigger clubs, they might not miss the money too much. Further down the league, that money can make a huge difference.
“I think it is those clubs in the middle and towards the bottom of the league that would have been most excited about this.
“It might come back around, we don’t know. But it’s not an insignificant amount of money and it would have been even more significant for clubs further down the league.”
In other news, Paul Robinson issues two-word verdict on Liverpool signing Moises Caicedo in January after source’s reveal.