Revealed: Liverpool on course to land £96m jackpot
Liverpool are expected to earn an extra £10million per year in matchday revenue after the Anfield Road expansion project is complete, Football Insider has learned.
The club will have added 7,000 seats to the stadium in time for 2023-24, taking total capacity to 61,000.
An extra £10m per season means that, based on the club’s matchday income for 2021-22, the Merseysiders could earn as much as £96m through the turnstiles next season.
That will, however, depend on whether Liverpool are in the top four come the end of the current campaign as the club is able to charge premium prices for Champions League matches.
In any case, only Tottenham (£106m) and Man United (£111m) had greater matchday income than Liverpool last season, and the Anfield Road revamp will see them narrow that gap.
The extra 7,000 seats will also mean Anfield is behind only Old Trafford, the London Stadium and the Tottenham Hotspur Stadium in the list of the Premier League’s largest venues.
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As revealed by Football Insider last Wednesday (15 March), the Reds are expected to fall short of general admission ticketing projections for the expanded stand.
The club’s original plans were to reserve 5,200 seats for general admission supporters, with the remaining 1,800 set aside for hospitality customers.
But it is understood that Liverpool will now dedicate 2,000 seats to hospitality and 4,700 to general admission, although those figures are subject to approval by licensing authorities.
Around 1,000 supporters on the waiting list are expected to land season tickets as a result of the expansion.
The club recently announced its first rise in season ticket prices for eight years, with owners Fenway Sports Group attributing the £17 hike to rising costs at Anfield.