By Richard Parks
Liverpool have opened talks with blue-chip firms about sponsoring their new stand as club bosses plan to speed up Anfield expansion plans, according to a report.
The Mail report that discussions have begun with high profile companies about sponsoring their now-completed Main Stand, which increased capacity last season to 54,000.
It is said that American owners Fenway Sports Group have been blown away by the success of the new stand, which generated an extra £12million of income for the club in 2016-17 to lift matchday revenue to £74million.
The Mail report that the board now have their eye on further increasing turnover by redeveloping the Anfield Road End of the ground and intend to press ahead this summer with the next phase of the iconic stadium’s development.
The club have already secured outline planning permission for the stand and have until September 2019 to submit detailed plans for the next phase of the development, which is expected to take the capacity above 60,000.
Football Insider verdict:
Whatever you may think of Boston-based FSG and their transfer market dealings – the £145million January sale of Philippe Coutinho did not go down well with the fanbase – they are smart businessmen. The recently-published financial accounts make good reading and the club are clearly in good health off the pitch. Liverpool’s revenue has doubled in the seven years since the Americans took over and they have followed through with their promise to redevelop the ground, something their predecessors were unable to do. More plans are afoot and, while stand sponsors will horrify traditionalists, it does not have the far-reaching consequences of full stadium naming rights, which would be a step too far for the club.
In other Liverpool news, the club are to table a mega goal machine offer, he will certainly be at Anfield in 18/19.