By Dr Dan Plumley

21st Nov, 2022 | 5:19pm

Finance guru issues 'blunt' Liverpool takeover claim as 'dream scenario' revealed

Liverpool are a guaranteed cash cow as long as they play in Europe – and this makes them a “dream scenario” for investors looking to move up the footballing ladder.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about who might take over from Fenway Sports Group at Anfield.

The American investment company have enlisted the help of two banks, Goldlam Sachs and Morgan Stanley, to help force through a sale which could be worth up to £4billion.

Per the Liverpool ECHO on Thursday (17 November), FSG’s compatriots John Harris and David Blitzer, co-owners of fellow Premier League side Crystal Palace, are now considering launching a bid for the Reds.

Palace’s turnover stood at £142million in the last financial year, less than a third of the £487m Liverpool recorded in the same period – although it should be noted that the results came from 2020-21, which was impacted by the pandemic.

Plumley explained why the Merseysiders are a far more attractive investment opportunity for Harris and Blitzer.

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“This comes back to the motives of owning a club,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“Is it to generate profit? If so, you have to set a marker, i.e. how much do you want to make? Selling Palace might generate £100m in profit depending on the situation you’ve invested in. But is that enough for the investor in question?

“Liverpool’s ceiling is still higher than Palace’s across the board. Because they have had sustained success in the Champions League, that gives you much greater reach across the globe from a commercial perspective.

“As long as you’ve got this situation in European football then, to put it bluntly, it’s always going to be a club like Liverpool which is the dream scenario for investors.

“If you haven’t got that kind of money, you’re better off looking at a diamond in the rough, maybe in the Championship or something like that.”

In other news, ex-Fifa official claims government playing “dangerous” game with Liverpool as groundbreaking plan revealed.