Finance guru: Liverpool to dodge financial disaster as ‘biggest deal in the world’ analysed
Liverpool will be “acutely aware” of a potential threat to domestic TV revenue – but the
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the latest news from the media department at Premier League HQ.
The Daily Mail reported last Saturday (17 December) that Sky Sports are looking to reduce their number of sports channels next year amid pressure from parent company Comcast to cut costs.
The broadcasters lost 255,000 subscribers in the second quarter of 2022 as revenue plunged by 13.8 per cent.
A source told Football Insider earlier this month that prospective new investors in Liverpool have been made aware of a potential drop-off in the value of the Premier League’s domestic TV deal.
Plumley explained that an unprecedented upswing in the value of overseas rights will insulate individual clubs from a reduction in UK media rights.
“I think clubs will be acutely aware of this,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“The deals at Premier League level signed with Sky are among the biggest in the world and the clubs will be keeping an eye on this.
“They have targeted the international market a lot in recent years. We have seen international rights outstrip domestic rights for the first time ever. There is that there to offset this risk.
“Clubs will be happy if the total pot remains the same or even gets a bit higher. But if the domestic pot is struggling, you need to make up for that elsewhere. It just puts pressure on other areas.
“The Premier League is still far and away the best in the world in terms of what it generates from TV rights.
“But if too many partners start to fall away, that’s when you start to have a problem.“
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