Finance guru: Liverpool to rake it in as winner named in £1.3bn ‘bidding war’
Liverpool will continue to see their media income swell as competition for Champions League media rights soars.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the new Uefa broadcast deal in the United States.
As relayed by the Daily Mail last Friday (19 July), Paramount Global have paid £1.27billion to acquire the rights to air Europe’s premier club competition for six years from the 2024-25 campaign.
Paramount, who own American television network CBS, beat Amazon in a highly competitive auction.
The media giants also won the rights to broadcast the Europa League and Conference League as part of the package, although the bulk of the deal’s value comes from the Champions League.
Liverpool trousered £266.1million in media income in 2020-21, the last financial year on record.
The Merseysiders’ TV cash will retain its upwards trajectory so long as competition for Uefa rights remains high, insists Plumley.
“The theory tells us that if it’s a highly-competitive auction, the price goes up,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“It stands to reason that this is only going to benefit clubs like Liverpool.
“We are about to begin a new, expanded competition with more TV money than ever before after 2024.
“If that continues to grow, you would assume more of that money goes back into the pot which is then redistributed out to clubs.
“So, if there is a bit of a bidding war, that can only be good for teams like Liverpool.”
In other news, pundit suggests Liverpool could get deal “over the line” for Marcelo Brozovic amid journalist’s update.