Liverpool to 'reap the rewards' as £840m deal on cards - Finance guru

By Dr Dan Plumley

11th May, 2022 | 12:00pm

Finance guru: Liverpool to 'reap the rewards' as £840m AC Milan deal on the cards

Liverpool could “reap the rewards” through a knowledge sharing programme if RedBird Capital buy AC Milan.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Merseysiders’ links to the powerful New York private investment firm.

RedBird, who have investments in a range of sports teams and agencies, acquired a 10 per cent stake in Liverpool owners Fenway Sports Group for £533million in April last year.

And Sky News reported last Thursday (5 April) that they are now keen to take over Italian Serie A giants Milan and have made contact with the current owners about a possible £840m deal.

FSG themselves own several American sports franchises but are yet to add another football team to their portfolio.

And Plumley explained how RedBird’s mooted Milan takeover could help Liverpool on a strategic level.

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“What we normally get in terms of non-sporting tie-ins is resource sharing and resource efficiencies,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“That could be data, marketing, analytics, training and development methods. It’s almost like a knowledge exchange partnership.

“They have a lot of shared history as well. That helps. They are two of the most successful clubs in Europe and they can use that as leverage to reap the rewards strategically and commercially.”

Milan currently lead Serie A by two points going into the final two matches of the season.

Liverpool meanwhile trail Man City by three points but are also looking ahead to the finals of the FA Cup and Champions League.

In other news, ex-Premier League referee claims Fabinho should get retrospective ban as “violent” Liverpool footage emerges.