Kieran Maguire: Liverpool want bigger cut of £300m deal that could ‘crash and burn’
Liverpool and their top-flight peers will be campaigning for a bigger cut of the Premier League’s NFT deal with Sorare.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about how funds generated by the controversial deal will be divvied up between clubs.
A source told this site on Wednesday (4 December) that the Premier League will announce a deal with Sorare in the first quarter of 2023.
The deal has previously been reported as being worth £30milllion per year, and that would mean £300m in total if the deal is the same length as the now-aborted arrangement with fellow NFT firm ConsenSys.
Liverpool are one of a handful of Premier League clubs that already have a licensing agreement with Sorare, who operate a trading-card-style trading platform.
Maguire assessed the viability of a deal in the NFT space, which is famously volatile.
“Regardless of the moral or ethical issues, this is perfectly legal,” he told Football Insider’s Adam Williams.
“The Premier League will therefore want to strike when the iron is hot in terms of this partnership. How the money is then split between clubs is the burning issue and one the likes of Liverpool will want to address.
“However, the logic in getting this deal over the line before these sorts of things crash and burn in terms of the perceived value of NFTs going forwards.
“There is also the possibility that these sorts of things could be legislated against going forward.
“So from a business perspective, before we even come to the morals around the volatility of the market and so forth, you can certainly see the logic here.”
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