By Dr Dan Plumley

5th Dec, 2022 | 4:38pm

Finance guru: Liverpool want to 'take control' from broadcasters as £250m-a-year plunge on cards

It is easy to see why Liverpool want to “take control” of their own media rights ahead of a potential £250million-a-year plunge in the value of the Premier League’s domestic TV deal.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about how future media will dictate how much an investor will be prepared to pay for Liverpool.

Fenway Sports Group confirmed in November that they were seeking investment in the club they have owned since 2010.

An industry source told Football Insider last Tuesday (29 November) that interested parties have been made aware that the UK’s next Premier League broadcast deal could fall in value by as much as £750m over three years.

Plumley assessed how much bearing this will have on the Reds’ market value.

“Investors should be aware of this in terms of due diligence,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

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“To value any club, we factor in the revenue it generates. Broadcasting money is part of that revenue. If you expect that to dip, you would have to work that into the valuation, so it’s no surprise that investors are looking at it.

“For Liverpool, it is less of a concern than it might be for other clubs because the international rights are growing and are now greater than the domestic rights.

“The Big Six are dominant because part of those rights is awarded on a merit-based system. You take more of the pot the higher up the table you finish.

“Liverpool’s other revenue streams are strong but it is easy to see why investors have been made aware of this.

“It illustrates why clubs want to take control of their own TV rights. If you can manage that internally, it’s less of a risk than being reliant on external broadcasters.”

In other news, ex-Fifa official claims Liverpool have been totally exposed after update on “abhorrent” controversy.