Finance guru: Liverpool wary of 'legal issues' as behind-the-scenes battle looms
Liverpool will be wary of data protection issues with the Premier League poised to launch new wearable performance-tracking technology.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the top flight’s latest innovation to improve the TV experience.
The Daily Mail reported last Wednesday (26 October) that Sky and BT are set to roll out the technology which will record players’ running speed, shot velocity and positional data during live broadcasts.
Player data is currently the subject of a £500million legal action which argues that the players themselves should profit from the use of their data, which is their intellectual property.
Plumley analysed how individual clubs will view the Premier League’s latest scheme in light of the potentially seismic litigation, claiming that there could be a “battleground” between the parties.
“It comes down to who owns the data, which is where the IP complications come from,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
Click below for exclusive transfer news
“If it is set at the league level it will likely be tied to broadcasting contracts. You would think that would be the property of the league.
“But we know clubs have been tracking players for years internally, so there might be a bit of a battleground there.
“So, it comes down to what it is being used for and who owns it. The league has the rights over that and the clubs are shareholders in the league.
“If we take it on an individual player basis and ask whether the player or the club own the IP, it’s a very different question. But that’s a different model and it comes back to governance structures.
“All these legal complications have to be sorted out otherwise there could be issues.“