Kieran Maguire: 'Hardcore' Man City have just landed £9m windfall
Man City have just landed an “£8million or £9m” windfall with their latest sponsorship arrangement.
So says finance guru Kieran Maguire, speaking exclusively to Football Insider after City announced the deal with Expo 2020 on 27 September.
The Dubai-based technology world fair, which began on 1 October, will sponsor the club’s training wear range for the 2021-22 campaign.
City will host daily football sessions at the Expo site and take part in bespoke events to showcase their state of the art facilities and methods.
The club did not add to its £246m commercial income last season as their training kit went sponsorless.
Liverpool’s training wear deal with AXA is worth £20m per year, and Man United almost secured a deal of similar value at the start of the season
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But Maguire suggests that City’s localised fanbase means they won’t be able to extract as much cash as their Premier League rivals.
“I think City are testing the water with the particular deal,” he told Football Insider correspondent Adam Williams.
“One of the great things about Man City is that it is still a hardcore club in terms of its fanbase.
“Other clubs have more of an international fanbase who are prepared to clear out the megastores of every product, including the training kit.
“I’m not so certain that will be the case with Man City. So my gut reaction is that it will be closer to £8m or £9m rather than an eight-figure deal.”