Kieran Maguire hails 'clever move' after Man City agree new commercial deal
Man City have been “very clever” to capitalise on their links to India with their latest commercial partnership.
That is the view of finance boffin Kieran Maguire, speaking exclusively to Football Insider about the City’s new deal with DreamSetGo.
The Premier League champions announced the partnership with the Indian sports travel company on 9 November.
A club statement emphasised City’s desire to build on its “growing presence” in India and create bespoke hospitality experiences for Indian tourists.
City Football Group, Sheikh Mansour’s holding company, purchased a majority stake in Indian Super League outfit Mumbai City in 2019.
Mumbai City are one of India’s most high-profile teams and were crowned Super League champions for the first time in the 2020-21 season.
Subscribe to Football Insider TV now
They are one of 10 clubs owned or part-owned by City Football Group, who have recently been linked with a partial takeover of Spartak Moscow.
The deal with DreamSetGo will capitalise on City’s Indian links and further establish them in a growing football market, claim Maguire.
“I think this is a clever move from Man City,” he told Football Insider correspondent Adam Williams.
“It is also tying into their existing relationship with the City Football Group empire because they own a club in India.
“So you can definitely see that there is logic behind this because there is also increased affluence in India.
“There is football tourism there and the Premier League is very interested in it as a market.
“We think about it as a cricket country, but football is gaining traction there too in terms of its own domestic league.”