Finance guru: Man United eclipse Liverpool in ‘every single metric’ as possible takeover date emerges
Man United eclipse Liverpool in “every single metric” when it comes to their digital presence – and that will make them a more attractive takeover prospect in the eyes of some investors.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the great rivals and the efforts of their respective owners to sell up.
Both the Glazers and Fenway Sports Group have announced their intentions to withdraw, as have the Qatari owners of Paris-Saint Germain.
That leaves investors with a unique dilemma – which blue-chip club should they spend their billions on?
BBC Sport reported on Wednesday (30 November) that the sale of United, although not guaranteed, could be complete by the end of the season.
Plumley explained that the Red Devils’ online footprint is one factor that might tempt an investor to rush to complete a takeover of the club.
“If you look at short-term performance on the pitch and the growth we’ve seen, Liverpool trump United,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“They’ve won the Premier League and Champions League and that has driven up their valuation. So, if an investor’s motivation is short-term performance, you might say Liverpool are more attractive.
“But the thing that United give you is a longer-term project. I put that down to digital footprint. They have a greater following on social media.
“Liverpool are up there but United are ahead on every single metric. They are the most searched-for and followed club.
“If you can harness that, they can be the biggest club in the world. However, the need for investment is greater at United.”
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