Finance guru issues 'monster' claim amid Man United 'publicity' stunt
A TeamViewer shareholder’s apparent attempts to abort the company’s deal with “commercial monster” Man United may be a publicity stunt.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about United’s one-and-a-half-year-old partnership with the remote access platform.
The arrangement is worth £47.5million per season and is due to expire in 2026, but there are stakeholders within TeamViewer that are not happy with the deal.
As relayed by Sport Business last Thursday (!7 November), Petrus Advisers – who own three per cent of the firm – have slated the deal as a “sign of hubris and appalling judgement”.
TeamViewer are now understood to be angling to renegotiate the terms of the deal.
But Plumley claims that, with the company’s stock market price taken into account, Petrus Advisers’ statement may well have been a calculated PR move.
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“If you look at that deal when it was signed, there is an argument that it was overvalued by TeamViewer,” the Sheffield Hallam University expert told Football Inisder’s Adam Williams.
“That is partially dependent on on-pitch performance, but United are a huge brand and in the top-five revenue-generating clubs in world football regardless of how they play. They are a commercial monster.
“It comes back to the emotive power of the football club. You want to be associated with a brand like that, but sporting performance does make a difference and can lead you to overpay.
“If United had won a couple of trophies since them this probably isn’t a conversation.
“It’s a shareholder with a three per cent stake in the company, so quite low to be making this sort of noise.
“Also, when the announcement was made, the shares went up five per cent. It might be a case that all publicity is good publicity.
“There’s a lot going on here, but TeamViewer are trying to renegotiate, so you would assume they feel they have overpaid.”
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