Kieran Maguire: Man United set to make 'awful lot of money' from plan not seen in three years
Man United are in line to make an “awful lot of money” from the return of their fan engagement tour.
So says finance expert Kieran Maguire, speaking exclusively to Football Insider about the earning potential of the #ILOVEMANUNITED initiative.
The Red Devils announced on Wednesday (30 March) that the “hugely popular” fan event would take place in Miami, Florida on 16 April.
The event, which is free to attend, has not taken place in three years because of the pandemic.
Diego Forlan and Andy Cole are set to meet and greet fans in Miami, where United’s clash with Norwich City will be televised.
Maguire claims that merchandise sales and mean it could be a money-spinner for United.
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“It’s indicative of United’s global appeal,” he told Football Insider‘s Adam Williams.
“What they don’t want to do is lose impetus in the States, especially given that they are American-owned.
“They make an awful lot of money from these events. They sell a lot of shirts there.
“In the US, they are used to paying high prices for merchandise. That is more challenging in other markets.
“Everything is geared towards maximising returns. This is an opportunity to do that, to build relationships and develop the fan network.”
United trousered £232million in commercial income over the course of the 2020-21 financial year.
The Red Devils are currently 6th in the Premier League and resume their Premier League campaign against Leicester City tomorrow (2 April).