Noel Whelan has been left raving over the marketable value of Leeds United after terms of the new shirt sponsorship deal emerged.
The former Leeds striker and boyhood fan of the club, speaking exclusively to assistant editor Russell Edge, admits there has been a “massive change” off the pitch since Andrea Radrizzani took charge at Elland Road.
As detailed by Football Insider on Friday, Leeds’ sponsorship deal with SBOTOP is worth £15million across a three-year period, which compares favourably with the likes of Everton and Aston Villa.
Leeds described the agreement as “the largest commercial deal in the club’s history” when it was announced.
Whelan believes that Leeds is an attractive proposition for any company to be associated with and that there has been a huge change over the past four years.
Whelan told Football Insider: “Leeds United is a very easy, marketable commodity, that’s the thing. It’s a big club, big city and great history.
“It doesn’t surprise me with the marketing, Adidas, everyone knew straight away that when Leeds got into the Premier League, they wanted part of it because they know the following that they have, they know the marketing behind the football club and what that can bring.
“It’s a very strong organisation is Leeds United and everything at the minute, when you look back four years ago to where we were, it really is a massive change, it really is. Where we are now, financially we’re good, the team we have – the only sad thing is the supporters, not having them to share this with us.”
Leeds have made a bright start to life back in the Premier League with two wins, a draw and a defeat under their belts.
They will play host to Wolves in their first game after the international break before a trip to former Championship rivals Aston Villa.