'New chapter for the club' - Rangers senior man confirms agreement over naming rights
Rangers managing director Stewart Robertson has confirmed the Gers have renamed their training ground the Hummel Training Centre after an agreement was made with the sportswear brand.
The facility, which has gone by various names since it was built in 2001, has been officially renamed for the duration of their deal to make the club’s kits.
Robertson confirmed the agreement on the Gers’ official website on Thursday afternoon as manager Steven Gerrard prepares to welcome his players for pre-season on Friday.
“We are pleased to make today’s announcement regarding the naming of our training facility,” Robertson said, as quoted by the Gers’ website.
“We are committed to working closely with all our partners and sponsors as we enter a new chapter for the club under Steven Gerrard.”
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There have been various proposals to formally rename the facility over the years but none have every gone ahead and it’s good the see the club now finding a way to monetise it. While the training ground will almost certainly continue to be referred to by the majority of fans as Auchenhowie, it’ll help put some more moeny in the coffers. Hummel seem to be going all in with their support of the Gers and it appears the Light Blues are now, other than the Danish national team, their flagship sponsorship. Hopefully it will bring long-term benefits for the Light Blues as they continue to try to close the gap on bitter rivals Celtic at the top of the Scottish Premiership. Fans of a certain age will likely have a soft spot for Hummel after seeing some fantastic teams sporting their chevrons over the years with the likes of the Danes, Real Madrid and Spurs.
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