By Dr Dan Plumley

13th Sep, 2022 | 10:02am

Finance guru: Newcastle United battling Man City as 'ambitious' talks begin

Newcastle United are ready to directly rival Man City on the global stage as they look to launch a multi-club empire.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Magpies’ “ambitious” network-building plans.

City’s Abu Dhabi owners launched City Football Group in 2013 and their portfolio now encompasses 11 clubs worldwide.

It has been widely reported since the £305million buyout in October last year that the Saudi Public Investment Fund harbour similar ambitions for Newcastle.

The i reported last Friday (9 September) that the Tynesiders now have charged intermediaries with conducting preliminary talks as they look for takeover targets.

Plumley forecasts that Newcastle could look to buy teams that compete in the same leagues as Man City’s subsidiaries in order to launch a direct challenge for global domination.

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“It’s all to do with expanding the brand and the reach of the club,” the Sheffield Hallam Universit expert told Football Insider‘s Adam Williams.

There are opportunities to share data and knowledge transfers. It also helps with the movement of players. Look at what City have done. They are the benchmark.

Given the ambitions of the owners, it’s no surprise to see them look at this model. I think it’s a long-term play. It’s not something that will happen overnight.

Yes, the money is there but it’s not just going to happen straight away. It’s all about working through it properly and finding the right targets.

Also, they have to think about whether they want to go avoid where City have gone or try and directly compete with them in the same leagues.

There is a lot of strategy discussion to be had because it’s a 10 or 15-year-plan.

In other news, Ex-Fifa official “bemused” as Newcastle United owners accused of major blunder after official news.