Newcastle United owner

Danny Mills has backed Newcastle United owner Mike Ashley’s call for the Premier League to review it’s current pay-per-view pricing.

The former England international, speaking exclusively to Football Insider correspondent Dylan Childs, insisted that he “understands fans’ frustrations” regarding the new pricing introduced last month.

It was agreed in October that matches not initially selected for regular broadcast would be made available on a pay-per-view basis for £14.95 each via Sky Sports or BT Sports.

Magpies owner Mike Ashley was incensed by the announcement and has called for the pay-per-view price to be reduced by two thirds to £4.95.

His view was made clear after the Tyneside club confirmed that they would refund season tickets holders for games they are unable to attend in the current climate.

When asked by Football Insider if he supported Ashley’s proposal, Mills said:

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“Mike Ashley the good guy? Unbelievable isn’t it!

“I think he is right. He understands fans frustrations but of course they should have their season ticket back. They are not getting what they paid for. That is the right and proper thing to do.

“The price point on the pay-per-view may be out. But to play devil’s advocate these are additional games, you would not normally be able to watch them on your subscriptions.

“People are taking issue now because they were free at the backend of last season. Once you have given something away for free people will get upset when you start charging.

“But I do think it has been mismanaged. I think the price point is wrong.”   

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