Kieran Maguire: Newcastle forced to take notice of 'fan power' after major Ashley blow
Newcastle United and Mike Ashley may have suffered a financial hit from disillusioned supporters boycotting kit sales.
That is according to finance boffin Kieran Maguire, speaking exclusively to Football Insider after Newcastle confirmed they has signed a deal with kit supplier Castore on 2nd July.
The Daily Mail reported in April that the multi-year deal is set to be worth around £5million per season.
The club is confident that a PiF-led takeover can be pushed through once arbitration proceedings are finalised later this month, as revealed by Football Insider on 3rd June.
And Maguire told this site on 11th July that Newcastle will see their merchandise sales soar if the Suadi-backed deal does indeed go through.
The previous partnership with Puma, who supplied Newcastle’s kit since 2010, may have been impacted by a fan boycott, claims the spreadsheet wiz.
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He told Football Insider correspondent Adam Williams: “I don’t think it will have been significantly hit but I do think it will have been noticeable.
“Newcastle fans are starting to get more organised and fan power is working in some cases.
“We have the benefits of social media and ways of communicating that we didn’t have a generation ago.
“The club will take notice of boycotts, cancel culture and the like. That can have a specific impact on what is ultimately a niche market. The Newcastle football kit market is very small.“
Castore unveiled Newcastle’s home kit for the 2020-21 campaign on 10th July.
The Liverpool-based company also has Rangers and Wolves in their staple of football club partners.