Finance guru: Newcastle United 'sending message to Fifa' as 'big' bid details emerge
Newcastle United owners the Saudi Public Investment Fund are “sending a message” to Fifa with their pan-continental World Cup bid.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the Saudi regime’s plans to host football’s biggest event in collaboration with Egypt and Greece.
The Times reported last Thursday (8 September) that the three-country bid will soon be announced.
It is understood that, if the bid is successful, the Saudi-Egypt-Greece World Cup would be played in the winter to avoid blistering temperatures.
Newcastle spent the 2021-22 winter break in Saudi and their commercial department have made a concerted effort to market to the region.
Plumley argues that the Magpies will be used as a bridgehead as the petrostate looks to emulate Qatar in bringing the World Cup to the Middle East.
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“We were always expecting a World Cup bid at some point,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“We have seen them taking a number of big sporting events to Saudi. This is another example of that.
“Newcastle will always be used as leverage whenever something like this comes around because they are the flagship at the moment.
“If we look at the optics of it and what Saudi are trying to do, this is a joint bid with Egypt and Greece. That would be an Asian, African and European World Cup rolled into one. It’s an attractive message to Fifa.
“This was always going to be part of a wider play, and Newcastle are always going to be front and centre of this sort of thing.”