By Kieran Maguire

25th Oct, 2021 | 4:00pm

Kieran Maguire: Newcastle sponsors could walk as police investigation launched

Sponsors could dissociate themselves with Newcastle United because of concerns about the new owners’ human rights record.

That is the view of finance expert Kieran Maguire, speaking exclusively to Football Insider about the Magpies’ post-takeover commercial prospects.

As per The Sun on 23 October, police have launched an investigation into a banner Crystal Palace fans displayed in the recent 1-1 draw with Newcastle.

The banner condemned terrorism, beheadings, civil rights abuse, murder, censorship and persecution perpetrated by the Saudi regime.

Police relayed that they are investigating the potentially “offensive” display.

The Premier League found that there is no formal link between the Saudi state and Saudi Public Investment Fund.

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But the likes of human rights group Amnesty International have dismissed this claim.

Maguire suggests that there is a chance that Newcastle could see their sponsorship income affected by association.

He told Football Insider correspondent Adam Williams: “We see large corporate entities more aware of ESG, environmental, social and governance.

“Therefore, it could be that some sponsors will have reservations. We are living in a world of cancel culture and sensitivity to customers’ concerns.

“While I think it is unlikely that it will have a negative effect, I certainly wouldn’t rule it out.

“There is an increase in awareness of these issues. There are certain aspects of the ownership that consumers and sponsors aren’t going to be happy with.

“The issues around human rights mean you might not want to be associated with them.

“Womens’ rights, for example, have changed but they are still not what we are familiar with here in the UK.”

In other news, Newcastle United tipped to announce new manager in late November as 48-year-old talks underway.