By Wayne Veysey

27th Mar, 2018 | 2:34pm

Rangers are no longer a toxic brand as club in advanced talks to seal mega deal reportedly

COMMENT By Richard Parks

Following years of financial mismanagement and calamities, finally Rangers have hopes of a brighter future.

Once the great bastion of Scottish and British football, Rangers have been broken, suffered liquidation and forced to limp back from the grave, a phoenix club trying to reclaim its former heights.

Back in the Scottish Premiership for a second campaign and with high hopes of securing a second-placed finish this season, deals are starting to be done that reflect signs of better times ahead.

Recruitment in January, steered by director of football Mark Allen, was smart and value for money, a far cry from the mediocrity brought in when Pedro Caixinha and Mark Warburton/Frank McParland were in charge of signings.

The gap has been bridged to Celtic, although there is some way to go.

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Rangers’ brand has suffered badly following the dubious tax affairs, administration, liquidation, then reincarnation and re-entry at the bottom level of the Scottish game. The roll call of chancers and charlatans who have ruined the club is long.

Many are still unsure about Dave King and the current board but work behind the scenes suggest companies are starting to see Rangers in a more flattering light.

The Four Lads Had a Dream blog, which is a reliable source of Gers news, claim that the Glasgow giants are in advanced talks to secure a new shirt sponsorship deal that will be worth multiple millions of pounds.

Rangers announced last summer that they had agreed a new two-year shirt sponsorship deal with online casino company 32Red to cover the 2017-18 and 2018-19 seasons.

Given that the deal with 32Red still another year to run, it is assumed that Rangers will have to pay a penalty clause to the casino company if they are secure a replacement deal that is presumably lucrative enough to make it well worth while.

This should hike up revenues and allow for more investment in the playing squad.

These are important steps being taken by Rangers on the road to ending Celtic’s total domination of the Scottish game.

In other Rangers news, the club’s board “have been on their knees begging” 70-yr-old to take over as manager.

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