By Kieran Maguire

5th Dec, 2021 | 5:00pm

Kieran Maguire: Top executive has 'impossible job' after Rangers chief Robertson's public dig

SPFL chief executive Neil Doncaster has an “impossible job” trying to balance the competing needs of Rangers and others in the pyramid.

So says finance guru Kieran Maguire, speaking exclusively to Football Insider about recent remarks made by Stewart Robertson at Rangers’ AGM.

As quoted by The Times on Wednesday (1 December) the managing director said the SPFL is “undersold and badly run”.

Robertson is a member of the SPFL board and a long-time critic of their negotiating acumen.

But Maguire claims that Doncaster is in fact hamstrung by the duopoly of Rangers and cross-city rivals Celtic.

“Rangers see the gap between themselves and the Premier League as a source of frustration,” he told Football Insider correspondent Adam Williams.

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“Part of the success of the Premier League is that the degree of sporting competition is quite high.

“Smaller clubs will often beat the big boys. That degree of sporting chance is greater in the Premier League than it is in Scotland.

“Rangers and Celtic are so successful that it makes it difficult to sell the whole product of the SPFL.

“Overseas viewers, for example, will often know what the result is going to be before kick-off. That isn’t the case to the same extent in the Premier League.

“In terms of it being badly run, if you look at the finances of the SPFL, it is effectively run on a skeleton staff.

“It only has 16 or so employees. The Premier League has hundreds of employees.

“The SPFL doesn’t have a lot of money coming in so they are trying to reduce the admin costs.

“Reducing the admin costs increases the money that can be distributed to member clubs.

“It’s a catch-22 situation. It’s an impossible job because someone is going to take offence whatever you do.”

Rangers, who are four points clear at the top of the Scottish Premiership, are embroiled in a bitter dispute with SPFL over title sponsor Cinch.

The Scottish champions believe the partnership clashes with their own deal with Park’s Motors Group.

In other news, Alex McLeish expects “new Alex Rae” to be offered Rangers contract.