Kieran Maguire: Rangers have exploited 'English club' with official announcement
Rangers have found themselves in a strong negotiating position because of the possibility that they could face an English club in the Champions League in 2022-23.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about Rangers’ new lower back-of-shirt deal with Socomec.
The Glasgow giants announced on Tuesday (21 June) that the electric equipment company would feature on their shirts for the 2022-23 season.
They replace Sportemongo, the NFT-cum-fan-token company that ceased trading earlier this year, ending what was meant to be a two-year association with the Ibrox club.
Rangers will enter the Champions League at the penultimate qualifying stage in 2022-23.
Maguire suggests that they will have used a possible group stage match against a top English as a selling point to extract maximum value from Socomec the deal.
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“They are in a strong position,” he told Football Insider’s Adam Williams.
“As far as sponsors are concerned, they are looking for eyeballs. Everyone watches the Champions League, and, of course, there is a possibility that could arise at Rangers.
“It generates fantastic viewing figures. If they do qualify it will be through the pre-qualification route. That means that they will be third seeds and that means there will be two senior seeds in their group.
“That will generate interest, especially if one of those is an English club.”
Rangers 2022-23 home kit was released on Friday (24 June).
Manufacturing concerns meant the shirt was launched with Sportemongo branding but the Rangers Store have since offered to replace it with Socomec on a fan-by-fan basis.