New Rangers signing Francis Jacobs probably won’t sell shirts in the US market – as Chelsea sensation Christian Pulisic does not.
That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after the 15-year-old reportedly agreed to join Rangers from Orange County on Monday.
He is the youngest professional player in the history of US football and is expected to join the Scottish Premiership leaders after his 16th birthday.
Fans have suggested that this move may have been partly fueled by the marketing potential which signing a player from the United States represents.
Maguire compares Jacobs to Adu in this respect and claims that it is really too early to say whether the youngster can raise Rangers’ profile in the states.
“I’m not completely convinced of the marketing potential,” he told Football Insider correspondent Adam Williams.
“But I think ultimately it’s a work in progress. If you look at American players who have come to Europe in the past, you’ll remember Freddy Adu, of course. That never really worked out.
“The US market as a fanbase is not as obsessed with individual players. Pulisic is a cracking player but is he selling hundreds of thousands of shirts? Not really.
“I think Rangers have signed him because they think he’s got talent. It could be that in five or six years time, when he’ll still only be 20, he’ll be the US national team for the 2026 World Cup which is taking place in the US, Canada and Mexico. In that case then yes, that could be great for Rangers.”
Rangers and Orange County launched a strategic partnership in December 2019.
Jacobs was spotted by Rangers when several Orange County youth players travelled to Scotland to train with the club later that month.