Kieran Maguire: Rangers to one-up rivals as new £8m deal agreed
Rangers will feel they are capable of attracting more glamorous and lucrative sponsors than their rivals in the SPFL.
That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the dispute between the Glasgow giants and the Scottish football’s top flight.
The SPFL embarked on a league-wide title sponsorship deal with used car retailer Cinch ahead of the 2021-22 campaign.
But Rangers refused to participate in marketing activities for the deal, which was worth £8million over its five-season lifespan, because of a pre-existing relationship with Park’s Motors.
The SPFL announced a re-negotiated league-wide deal worth £7.6m that excludes Rangers earlier this month (15 June).
And, as relayed by The Athletic on Wednesday (22 June), the new contract includes a clause that precludes Rangers from being part of any league-wide sponsorship arrangement for the next four years.
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Maguire suggests that the Ibrox club will be optimistic that they can strike proportionately better terms elsewhere.
“What Rangers feel is that they are a brand in their own right,” he told Football Insider’s Adam Williams.
“To a certain extent, they feel they are independent of the SPFL. They feel that they can monetise that and generate additional revenues.
“Perhaps they feel that they can go with more global brands that the SPFL would struggle to generate themselves.”
Rangers lost £23.5m for the 2020-21 financial year, the last accounting period on record.
Giovanni van Bronckhorst’s side will soon travel to Portugal for a pre-season training camp.