While Celtic might be the biggest club in Scotland at the moment, they still have some way to go before they can consider themselves among the European elite.
Regular Champions League qualification has only ended in the club picking up a handful of points from the opposition and even when they do enough to drop into the Europa League, their results have been less than impressive.
After what could be a second successive domestic treble, with just the Scottish Cup final standing between Brendan Rodgers and the magnificent achievement this season, there has been no better time to push on and try to break into the upper echelons of European football.
However, while chief executive Peter Lawwell and the rest of the board at Parkhead are reportedly planning to be counted among the top sides, they are doing it in completely the wrong way.
The Daily Record claim that the Hoops are set to splash out £4million on improving the facilities at Celtic Park, including a light and sound system to rival those at the Amsterdam Arena and Allianz Arena and improve the experience on match day.
This is not what fans meant by competing in Europe – and what is wrong with the atmosphere when the Hoops are playing?.
For too long Celtic have had to have seen their recruitment funded by the sales of players, with big money departures such as Victor Wanyama helping the club reach where it is today.
However, that £4million could easily be spent on either bringing new stars in or keeping the current ones at Parkhead – and it is a mistake from Lawwell which will have the fans fuming.
It seems the plans are already in action, but this poor management will only keep the Bhoys in the shadow of Europe’s biggest teams for years to come.
In other Celtic news, the fans are in hysterics over a Sky Sports transfer claim.