Revealed: Arsenal strike £12m deal as Stan Kroenke plan comes to life
Arsenal will earn around £12million from their latest sponsorship deal with tyre manufacturer ZC Rubber, Football Insider can reveal.
The Gunners announced a partnership with the Chinese company last Thursday (30 November) to become the club’s Official Global Tyre Partner.
The deal is understood to run for three and a half years – expiring at the end of the 2026/27 season.
The agreement is worth around £4million per season to Arsenal, meaning the Gunners will pocket £12million overall.
It will provide a small boost to Arsenal’s commercial revenue, which was recorded at £141.7million during the club’s latest 2021/22 financial accounts.
However, that figure is expected to significantly rise in future accounts due to Arsenal’s efforts to improve their off-pitch revenue generation in recent years.
Club chairman Stan Kroenke has spearheaded a directive at Arsenal alongside his son Josh, Vice-Chair Tim Lewis and Chief Commercial Officer Juliet Slot to improve the club’s commercial output.
As a result, Arsenal now have 25 official partners listed on their club website with ZC Rubber the latest to join their commercial portfolio.
Seven of those partnership deals were struck within the last 12 months, emphasising the club’s off-pitch growth in that time period.
The Gunners also renewed their deal with long-term partners Emirates until 2028, with that agreement now worth over £60million per season.
Because of the club’s commercial push over the last year, Arsenal are expected to announce a major increase in their commercial revenue when their 2022/23 accounts are released later this month.
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