Revealed: Major update on record-breaking Leeds United deal
The value of the record-breaking Leeds United shirt sponsorship deal will be slashed if they are relegated, Football Insider analysis has showed.
The Yorkshire giants struck a front-of-shirt sponsorship deal with online gambling brand SBOTOP after securing a return to the Premier League in 2020.
InsideWorldFootball estimates the multi-year deal to be worth around £6million per season – an agreement Leeds said “represents the largest commercial deal in the club’s history.”
It is expected that the deal will continue into a fourth season in 2023-24 regardless of the Whites’ Premier League status.
However, the value of the agreement will be significantly cut in the event that Leeds are relegated.
Javi Gracia’s new side are 19th in the division with 15 matches remaining this season and face a huge battle to avoid heading back to the Football League, where they spent 16 years before promotion in 2020.
Leeds’ shirt sponsorship deal is dwarfed by those of many of their Premier League rivals, even those deemed to be lower profile clubs.
The Champions League regulars command deals worth up to and beyond £50m per season, with Man City reportedly yielding the highest income from this stream of £67.5m annually.
Liverpool have a deal with Standard Chartered running until 2026-27 worth more than £50m a year.
Lower down the chain, Leicester City’s three-year deal with FBS, the online trading platform, is said to be worth in excess of £12m per season while Southampton agreed a record deal worth £7.5m a season in 2021 with gambling firm Sportsbet.
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