Revealed: Stan Kroenke plan swings in action as £96m Arsenal news confirmed
Arsenal increased their overall revenue by £96million over the 2022-23 season, Football Insider can reveal.
As per Deloitte’s 2024 Money League, the Gunners generated £463million in revenue in 2023 – a 23 percent increase from the previous year.
The North London side were ranked 10th in world football in terms of their overall revenue.
As revealed by Football Insider in December, Arsenal chairman Stan Kroenke spearheaded a directive at Arsenal alongside his son Josh, Vice-Chair Tim Lewis and Chief Commercial Officer Juliet Slot to improve the club’s commercial output.
The increase in commercial revenue was a driving factor in Arsenal’s improved finances with the Gunners earning a club-record £167million.
Arsenal’s off-pitch directive means they now boast 25 official partners on their club website.
The list of global partners includes the £75million per year Adidas deal signed in 2022 and their latest £12million agreement with tyre manufacturer ZC Rubber.
Alongside their commercial success, Arsenal have lowered their wage bill down to £231million – just 51 percent of their overall revenue.
It has allowed the club extra FFP flexibility in the transfer window with £200million spent in the 2023 summer window.
Football Insider revealed that Arsenal’s commercial push continued in recent months with the club flying a delegation out to Dubai to work on multiple deals.
In other news, Major update on Liverpool and Arsenal race to sign 22-yr-old Wolves star
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