Frank McAvennie urged West Ham owners David Sullivan and David Gold to “be honest with fans” as tension grow at the club.

Speaking exclusively to Football Insider correspondent Dylan Childs, the former Irons and Celtic striker claimed that the redevelopment of the “soulless” London Stadium could help bring supporters back on side.

Sullivan and Gold have taken a number of controversial decisions since they bought the Hammers in 2010 – most recently the sale of academy product Grady Diangana to West Brom.

Tensions are close to boiling point after the 2-0 home loss to Newcastle United last weekend.

The ‘GSBOUT‘ hashtag on Twitter is gathering widespread support in a public show of opposition to owners Sullivan and Gold and vice-chaiman Karren Brady.

The decision to leave Upton Park in 2016, West Ham’s inaugural ground, and move to the London Stadium still has large sections of supporters angered.

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McAvennie bemoaned broken promises but suggested plans to redevelop the London Stadium could ease tension.

“There has been a lot of promises at West Ham – the reason we moved stadium was to challenge,” he told Football Insider.

“I look at the stadium and it is soulless. It could be a wonderful football stadium but it is not. If they are going to change it into a football stadium they cannot do anything until 2021. If they do anything before that they will get hit with a hell of a bill.

“If that is the plan come out and say to the fans, ‘We are going to buy the stadium and turn it into a football ground in 2022.’ Tell the fans. Be honest with them. It might not pacify the fans but I think it would help.”

In other Football Insider news, Frank McAvennie has told Football Insider that he “would love” 26-year-old at club after player-plus-cash swap deal is revealed.