Stefan Borson impressed by new arrivals at Tottenham – ‘I’ve heard good things about them’
Tottenham chairman Daniel Levy has made new hires as he looks to boost the club’s revenues.
The development of Spurs’ 62,850-capacity stadium has strengthened the club’s global appeal to sponsors in recent years.
The Telegraph reported on 15 July Levy has hired Altius8 agency, which was founded by former Manchester United executives, to help transform Tottenham’s revenues.
The newspaper said the team is led by Victoria Timpson, who left Old Trafford as part of Sir Jim Ratcliffe’s cost-cutting measures last summer.
Finance expert Stefan Borson exclusively told Football Insider he’s “heard good things” about the former Man United executives.
Spurs’ latest accounts for 2023-24 revealed their turnover fell from £549.6million in 2022-23 to £528.2million, but that was driven by a significant drop in Uefa prize money.
However, Tottenham’s commercial revenue surged from £227.7million to £255.2million across the same period as they continue to cash in on opportunities at their stadium.
The north London giants are looking to agree a new sponsorship deal to replace their previous partnership with INEOS after it was terminated earlier this year.
Meanwhile, Tottenham remain in talks over a lucrative stadium naming rights deal after failing to reach an agreement since the state-of-the-art facility opened in 2019.
Tottenham hires incentivised to agree new deals
Borson insisted Altius8 chiefs will be incentivised to agree deals for Tottenham as it’s their own agency.
He told Football Insider: “I have heard good things about these former United executives.
“They will probably quite like the opportunity to work for different clubs, selling a different proposition, selling a London proposition for example, versus maybe a slightly tired United proposition that they’ve sold for 10 years.
“Spurs gives them something new to sell, so they’ll quite like it.
“Obviously, they’re personally incentivised because it’s their own agency.
“You might find that they get a different set of results based on that.
“But I think it makes sense for both parties.”
Bournemouth to accept £60m bid as Tottenham accelerate move
In terms of on-field matters, new boss Thomas Frank is looking to help Spurs compete towards the top end of the Premier League table next season.
Football Insider revealed on 22 July Tottenham want to sign Bournemouth star Illia Zabarnyi and are prepared to compete with PSG for the centre-back’s signature.
It is believed a bid in excess of £60million will be difficult for the Cherries to turn down and could see the Ukraine international complete a move to north London.
Spurs have already secured permanent deals for Mohammed Kudus, Mathys Tel, Kevin Danso, Luka Vuskovic and Kota Takai this summer.
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