Sunderland '£200m' takeover claim issued after expert 'does some digging'

By Dr Dan Plumley

10th May, 2022 | 10:56am

Finance guru issues '£200m' Sunderland claim amid takeover latest - 'I've done some digging'

A Sunderland takeover at £42million would represent good value as the club could conceivably be worth £200m if they return to the Premier League in future.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about William Storey’s long-held ambition to buy the Stadium of Light side.

The British businessman, who made his money across multiple industries, attempted to buy a controlling stake in the club back in 2020 before Kyril Louis-Dreyfus’ successful swoop.

It has since emerged that Louis-Dreyfus holds just a 41 per cent stake, while the three remaining members of the previous Madrox regime – Stewart Donald, Juan Sartori and Charlie Methven – own the remaining equity.

The Daily Mail reported last Thursday (5 May) that Storey wants to buy out all four shareholders in a £42m deal.

It is understood that Louis-Dreyfus has not entertained Storey’s advances but that the Madrox trio are keen.

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Plumley claims that the Black Cats, who are into the League One play-off final after a dramatic victory over Sheffield Wednesday on Monday (9 May), could soar in value if promoted.

“I think it’s a fair price for where they are at the moment,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“I’ve done some digging on industry standards in the past. It’s not an exact science but all the metrics would value them at somewhere between £40m and £50m.

“That is very high for a League One club, but it is representative of their potential for growth. If they do go up, you could conceivably add another £10m or £20m onto that valuation. That would put them closer to £60m to £80m.

“So, it does vary depending on league status but the price does show the size and scale of the club.

“You have to put revenue into the mix. If they got to the Premier League, you are adding another £100m overnight. It could then become a £180m or £200m club.

“It’s got a considerable fanbase and a lot of infrastructure in place. That is why investors might be looking at them now. It’s a good proposition.”

Sunderland face Wycombe in the play-off final at Wembley on 21 May.

They posted a £11.7m loss in their latest set of annual accounts.

In other news, Kieran Maguire claims Sunderland facing “reality check” after “£115m” crash confirmed.