Finance guru: Sunderland could bank £5m-plus as EFL overhaul on the cards
Sunderland could gain a financial advantage over their rivals if the Saturday 3pm blackout is scrapped by the EFL.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the possible abolition of the broadcast embargo.
The blackout was set to be top of the agenda at the EFL’s AGM on 10 June, as related by iNews earlier this month (9 June).
It is understood that powerful voices within the EFL are lobbying for the expansion of streaming services in conjunction with the removal of the 60-year-old blackout.
Sunderland, who were promoted to the Championship at the end of the campaign, had the second-highest average away attendance in League One in 2021-22.
Their media income for 2020-21, the last financial year accounted for, totalled £5.4million.
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And Plumley argues that the Black Cats’ loyal following would mean they could exceed this figure next term if the blackout is scrapped.
“The bigger the fanbase and the bigger the away following, the more likely you are to benefit more from this type of deal,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.
“There have been a lot of positives with regard to the distribution mechanism of iFollow by the EFL. I do like a lot of the ideas around this. It can have some benefits.
“But the flip side is for clubs that don’t have as big a fanbase and won’t get those attendances, they will suffer.
“It will skew towards the bigger clubs like Sunderland in the EFL.”