Previous Sunderland owner Stewart Donald and executive director Charlie Mevthen were the “Chuckle Brothers of football club ownership.”
That is according to finance guru and new Football Insider columnist Kieran Maguire, speaking exclusively after new owner Kyle Louis-Dreyfus accused the previous regime of “asset-stripping” and a lack of “long-term vision”.
The 23-year-old became the youngest owner in English football after the English Football League approved his takeover last Thursday.
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Watch Kyril Louis-Dreyfus' first interview at Sunderland AFC, as the new Chairman discusses his plans on Wearside, the current campaign and much more!
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Donald and Methven featured prominently in Sunderland ‘Til I Die, the documentary which showcased behind-the-scenes goings-on at the club.
Maguire claims Louis-Dreyfus was incorrect in accusing the previous owner of asset-stripping but that the regime was an embarrassment to the club nonetheless.
He told Football Insider correspondent Adam Williams:“From a public relations perspective, he [Louis-Dreyfus] said exactly what the fans want to hear. Donald and Methven effectively became the Chuckle Brothers of football club ownership.
“The Sunderland ‘Til I Die documentary was great for everybody apart from Sunderland fans. Donald and Methven became an embarrassment to everybody at the club at a time when they are in the third-tier.
“He has certainly said the right things. But there’s no evidence of asset stripping that I can see. In terms of a lack of long-term vision, I think that is a fair assessment.
“The reason I say that is because, almost instantly after acquiring the club, Stewart Donald started to tout it around.
“It looked as if he was trying to do a Dion Dublin Homes Under The Hammers, buy a house, tart it up a bit, flip it and move on.
“So I think that accusation has some merit. I’m not so certain about the asset-stripping accusation.”
Sunderland are currently 5th in League One and hopeful of promotion back to the Championship after three seasons in the third-tier.
Current manager Lee Johnson was appointed in December and has taken Sunderland to the final of the EFL Trophy for the second time in three years.