By Dr Dan Plumley

3rd Aug, 2022 | 10:00am

Finance guru issues 'brutal' Sunderland 'talks' claim amid £44m news

Rick Parry’s job to negotiate the best possible deal for EFL clubs like Sunderland is unenviable and will inevitably lead to some clubs feeling shortchanged.

That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the mooted restructuring of financial distribution between the Premier League and the EFL.

The Times reported last Tuesday (26 July) that the two parties are close to signing off on a deal to cut parachute payments, which currently stand at £44m in the first year of relegation from the Premier League.

The cash would instead be distributed among Championship clubs on the basis of league position.

Parry, who has been chairman of the EFL since September 2019, has long advocated for more cash to trickle down from the top division.

Plumley insists that the former Liverpool and Premier League executive has a “brutal” job on his hands trying to lobby for the best terms for the likes of Sunderland.

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“They get half marks at this stage,” the Sheffield Hallam University expert told Football Insider’s Adam Williams.

“Obviously, there are more details we will need to know. There are some positives in terms of some Championship clubs getting an uplift under a merit-based system.

“But that isn’t going to stop that drop-off in revenue from the Premier League.

“I’m speculating, but if we’re talking a £5m uplift for some of these clubs, the gap between the Premier League and the Championship is still £100m and this isn’t going to address that problem.

“For cutting parachute payments, half marks again. They are coming down but you could get rid of them completely and distribute that through the whole pyramid.

“Also, at the moment this just covers the Championship. Sunderland would benefit from this at the moment but they have just spent four years in League One where they wouldn’t have.

“I don’t envy Rick Parry trying to negotiate a new deal with the Premier. It’s brutal. Somebody is always going to have to miss out.”

In other news, ex-Premier League referee has major “worry” after Sunderland development