Sunderland on course for 'big' £33m 'boost' - Kieran Maguire

By Kieran Maguire

8th May, 2022 | 11:58am

Kieran Maguire: Sunderland on course to 'treble' their money amid £33m claim - 'big boost'

Sunderland could earn up to £33million in annual revenue if they win promotion to the Championship through the League One play-offs.

That is the view of finance guru Kieran Maguire, speaking exclusively to Football Insider about the Black Cats’ bid to return to the second tier.

Ross Stewart’s 25th goal of the season gave Sunderland a 1-0 win over Sheffield Wednesday in the first leg of the play-off semi on Friday (6 May).

Alex Neil’s side have now been in League One for four consecutive seasons and are beginning to feel the pinch financially.

Revenue fell by 63 per cent to £10.7m in 2020-21, according to their official accounts released last Friday (29 April).

But Maguire predicts that the Stadium of Light side could treble their money if they win promotion later this month.

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“Total revenue was around £11m last season,” he told Football Insider‘s Adam Williams.

“That could quite easily treble if they return to the Championship. TV money rises from £1.5m to around £8m for starters.

“They then have matchday income and catering and so on. They would all see a real improvement.

“A full season in that division with people attending would be a big boost. They didn’t have that last season, of course.”

Sunderland travel to Hillsborough for the second leg on Monday (9 May).

They will face either MK Dons or Wycombe at Wembley on 29 May if they reach the final.

In other news, finance guru suggests Sunderland on course to sign “bigger and better deals” amid “£8m” claim.