‘They have another deal lined up’ – Aston Villa’s new plan to avoid PSR revealed
Aston Villa have lined up another deal to avoid being hit with a profit and sustainability (PSR) blow.
The West Midlands giants have faced PSR issues over the past couple of seasons as they look to close the gap on the top clubs, with Premier League sides only permitted to lose £105million over a rolling three-year period.
Villa completed the last-ditch sale of their women’s team last month, helping them raise funds before their accounting deadline on 30 June.
Finance expert Stefan Borson exclusively told Football Insider Villa are planning to sell The Warehouse as they look to boost their financial situation.
The Premier League side are currently constructing the multi-use venue, which is scheduled to open at Villa Park in December.
The Warehouse is set to become the biggest beer hall in the Premier League on matchdays, while it will also turn into a 3,500-seater venue hosting concerts and events throughout the year.
Elsewhere, Villa have come under fire after announcing the ticket prices for their opening-day fixture against Newcastle United on 16 August.
The cheapest adult ticket will set fans back £58, while prices reach £82 behind the goal in the Holte End and the premium 1888 half-way line seats are priced at £92.
Villa posted a club-record revenue in 2023-24 after their turnover increased from £217.7million in 2022-23 to £275.7million, while their losses fell from £119.6million to £85.4million.
Aston Villa have significant hole in their accounts
Borson insisted Villa are facing a “problem” as they look to increase their revenues following their latest ticket-price hike.
He told Football Insider: “I don’t know how many people will be paying the full price, but that is a massive ticket price for a league game.
“Is it necessary? Well, if Villa want to compete, we know they’ve got around PSR by selling the women’s team.
“I think they’ve got another deal that they’re going to do, which is on this Warehouse. That is probably a sale and lease back, so that might be lined up for next year.
“But they have got a challenge. We know they’ve got a challenge because if you can’t get your revenue up, you can’t get your wage bill up.
“If you can’t get your wage bill up, you can’t compete, so they do have a problem. The only way you can fix that problem is bigger revenues.
“If you haven’t got Champions League football, you are going to immediately see a hole in your profit and loss. The only way to fill that is with sponsorships and higher ticket prices.
“That is the sad reality.”
Chelsea offer two stars in sensational Morgan Rogers swap deal
In terms of transfer activity, Football Insider revealed on 28 July Chelsea have made an offer for Morgan Rogers that includes two stars in a cash-plus-players exchange bid.
The Blues are now ramping up their bid to sign the Villa playmaker, who is their top target for the remainder of the summer transfer window.
Villa are resisting interest in Rogers from Chelsea as well as several other Premier League rivals and have made it clear the 23-year-old is not for sale.
However, Enzo Maresca’s side are believed to have offered Nicolas Jackson and Tosin Adarabioyo as well as a cash sum to Villa in part-exchange for the England international.
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