Alex Bruce insists that Scottish Premiership clubs “need help” financially to remain competitive with the likes of Celtic and Rangers.

The former Kilmarnock defender, speaking exclusively to Football Insider assistant editor Russell Edge, insists the Old Firm duo deserve the big-money sponsorships they get but that it is causing a huge gulf between the rest of the league.

As reported by the Sun, the Hoops are closing in on a kit deal with sportswear giants Adidas after boardroom talks, the terms of which would eclipse their current £25million agreement with New Balance.

Bruce says that the finances would boost the Bhoys’ chances of European success but questions the impact it would have on keeping the Scottish top-flight competitive.

Bruce told Football Insider: “It’s massive for them, trying to compete in the Champions League is tough because obviously the powers that play in the Champions League, it’s difficult. 

“It’s one of them, they’re getting massive money to help them in Europe but what’s it doing to Scottish football because the other clubs aren’t getting anything near that money. 

“When you’ve got the likes of St Mirren, Kilmarnock, Motherwell and the rest of it, trying to compete and you’re getting teams like Celtic – obviously Celtic deserve everything they get because they’re such a huge club, massive fanbase – but the other clubs need help to make the league competitive.

“It’s a huge grey area, Rangers and Celtic seem to get all the money, the sponsorships, the rest of it, which they rightly deserve, when the other teams are in the same league trying to compete, they need help too.” 

Following Wednesday night’s fixtures, Celtic now lead second-placed Rangers by 13 points, the Gers a further 19 points clear of the rest of the division.

In other Celtic news, Bruce has had his say as Neil Lennon lifts the lid over a shock chat with a senior player.