Finance guru: Tottenham could now accept lower naming rights bid amid ‘huge’ news
Tottenham could accept a lower offer for their stadium naming rights if it comes with a strategic advantage.
That is the view of finance expert Doctor Dan Plumley, speaking exclusively to Football Insider about the latest developments in Daniel Levy’s quest for a big-name sponsor.
The Athletic reported last Monday (7 October) that Google are making progress in talks with Spurs over a deal.
And Football Insider revealed last Thursday (13 October) that Amazon are also still in the running to secure an agreement.
It is understood that the North Londoners could earn as much as £250million over the course of a 10-year contract.
Plumley suggests that if the two firms cannot be split based on the finances of a deal, Spurs will go with whoever can offer them the best strategic
“It would come down to an internal decision in terms of where you want to pitch Spurs in the future and which company has the most benefit.
“If you go down the tech route and the strategy to generate digital exposure and in turn revenue, you might argue that Google are further down the track to capitalise on this.
“Amazon, at their core, are more about logistics and supply chain. That also comes with opportunities if they wanted to go down that route.
“It all depends on where Spurs see their revenue-generating capabilities as much as anything.
“Both are huge names and would command exposure. It might focus more on what those companies can do as opposed to the name of the companies and the overall fee.“
In other news, expert suggests Emerson Royal’s Tottenham career may be over after “incredible” development.